How To Find Profitable Products To Promote - Identifying And Modeling Super Affiliates

As affiliate marketers, should we be leaving our product selection decisions to gossip and intuition. Brad Callen apparently does not believe that we should. He developed Affiliate Elite to provide current data to help us make those marketing decisions. Inside Affiliate Elite, Project #1 is titled: How to find profitable products to promote. Do you think that the identity and campaign details of the super affiliates would help us select products form marketing strategies?

Just in case you did not answer yes to that question, the reason we would want to know the identities of the super affiliates and their marketing strategies for a specific product is that we could then pattern our activities after theirs. Do what successful people are doing, improving upon it if possible. That is a solid success strategy. Affiliate Elite identifies the super affiliates. AE tracks and identifies their strategies all in later projects. Project #1 also reveals important information. The lower tab referred provides a time line for the percentage of sales which are completed by affiliates. The remainder are completed by the merchant. If the referred percentage is very high and almost 100%, then you will need to use later projects to identify the super affiliates. If the referred percentage is significantly less than 100%, say 70%, then that means that 30% of all net sales are completed by the merchant. 30% of all sales for a product is awesome. Then the merchant is the super affiliate.

If the merchant is completing a disproportionate percentage of the sales volume, then is this not an opportunity for an affiliate to operate against less competition? Later projects will tell us the keywords, the ad copy, the web pages, the marketing strategy of any super affiliate, but if the merchant is the super affiliate, it is even easier. Just copy the strategy of the merchant and improve it slightly where possible. If you highlight a product and then click the bottom link for referred, then you will see the time trends of affiliate sales volume. If this value is increasing, then affiliates are becoming more active. If this value is decreasing over time, then the merchant is becoming more active. Remember all other values must be assumed constant when making this type of analysis. In this example, I am assuming you have already established that the product has an increasing popularity using the gravity tab as described previously. So if product sales are rising and referred is falling, then the merchant is likely running promotions or some successful marketing activity. Use the other projects to identify the activities and jump on board.

Again, much less gossip and intuition. Much more data and time trends. Brad Callen and Affiliate Elite will change affiliate marketing forever.

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The Tools of the Affiliate Elite

Affiliate marketing has developed by leaps and bounds over the last 12 months. This has led to ever more sophisticated software tools being developed to help improve the profitability of affiliate marketing campaigns, when deciding which products to promote and which keywords to use for their promotion. Some of these tools come with pretty significant price tags attached, putting them well beyond the range of all but the upper echelons of the affiliate elite.

It used to be that if you spotted a product that looked like it was selling well and it had an affiliate program, you'd take a couple of relatively basic steps and start promoting that product. If it sold through your link, then you made a commission. Even if you did some pay per click (PPC) or banner advertising, the chances were that you made a lot more than the clicks had cost you. The only thing you used to work out your profitability was a simple calculator, and you deducted the cost of your advertising from your commissions - and provided you had a positive number at the end, you could feel reasonably happy.

Then as the costs of clicks started to rise, and people started to realise the relevance of keyword selection, affiliates started to 'track their ads' - using server-side scripting to identify which visitor clicked which ad, containing which keyword, to arrive at their site. This led to greater selectivity in the choice of keywords that affiliates used to promote products.

If they were really smart they also employed split-testing to compare variations of their landing pages, to improve the conversions those pages were achieving.

At about the same time as the cost of clicks started to rise, Google opened up its Application Programming Interface (API) to independent software developers to build applications driven by data drawn directly from Google's databases.

Amazon, Ebay and ClickBank among others, were all doing much the same thing at or about the same time.

To begin with the data accessible was relatively straight forward and pretty limited in scope. Applications were pretty limited in what they could achieve and were little more than alternatives to logging into your Adwords account on line.

This has all changed over the last 18 months, with the arrival of what have been called Spy Tools.

These are tools that affiliates can subscribe to or purchase outright, which will identify virtually every aspect of a marketing campaign. Including, which affiliates are promoting which products, what keywords are being used to promote products, the ads which, by dint of their persistence in appearing in the paid listings can be assumed to be profitable, the landing pages that the ads lead to, the cost per click of the ads and the traffic that the ad is generating.

With each successive launch of these 'Super Tools' they have become ever more affordable, whilst still remaining beyond the reach of the average affiliate marketer.

That is all about to change.

If you are serious about your affiliate marketing campaigns isn't it about time you joined the Affiliate Elite?

Are You An Affiliate Elite?

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. It is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors and various types of affiliates/publishers who utilize a number of different methods to advertise the products and services of their merchant/advertiser partners.

Affiliate marketing is a really fun and exciting home business that you can run from your personal computer, or notebook, and has a lot of different facets. It widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend, and today is all about building strong business relationships between the Website owner and the merchant. Affiliate marketing is one of the fastest growing marketing channels on the internet.

With out a doubt, this is the best opportunity you have to begin an online business that will grow and evolve to new levels at breakneck speeds. It is the quick, convenient wealth generator today and is a great way to earn income from your home via the internet and training is available online and you can gain additional insight from other successful affiliate marketing affiliates via forums and chat rooms.

The concept of revenue sharing, paying commission for referred business, predates affiliate marketing and the internet. In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. In its early days many internet users held negative opinions of affiliate marketing due to the tendency of affiliates to use spam to promote the programs in which they were enrolled. Merchants that did not care or even supported adware were made public by affiliates, which damaged the merchants' reputations and also hurt the merchants' general affiliate marketing efforts.

But no matter what niche your affiliate marketing business occupies, monetization must start with significant volumes of relevant traffic. Depending on your particular niche and business practices, some will apply to you. Now you can focus on building your marketing business, and on diversifying it into a broader, more stable, full-fledged business. Just search in your favorite search engine for affiliate marketing message boards, forums, or blogs and then get involved.

If you are looking to start your own internet business or grow your current business, affiliate marketing is essential to add to your business. If there is any time to start or focus on your affiliate marketing business, now is the best time.

Chris Morris has been in affiliate marketing for over 2 years and online sales for more than 8 years. Ready To Become An Affiliate Elite